Killer cereals, part one
If the odd passive construction of the following sentence from the Honey Smacks Wikipedia entry is any indication, Dig'em Frog is a loose cannon, mad with power:
In the early 1990s, it had been discovered that the current mascot, Dig'em Frog, was just calling the cereal "Smacks", so the word "Honey" was dropped from the name, and the product was then simply called Smacks.
Dig'em unilaterally changed the name of the product he represents, going over the heads of everyone at Kellogg's. If changing the Blagojevich tollway signs cost the state of Illinois $15,000, imagine how much the rebranding of a popular nation-wide cereal brand would require. The time is nigh for Dig'em's despotic temperament to be exposed, leading to an Arthur Godfrey-like fall from grace.
As for his replacement, I would personally like to see the return of his predecessor: The Smackin' Bandit, a half-kangaroo/half-mule with big wet lips who tried to kiss everybody he saw. Sadly, there are apparently no pictures of The Smackin' Bandit on the internet (perhaps Dig'em's doing?).
Tags: cereal